by Tris Brown | May 31, 2025 | Solution Selling
What Percent of Your Sales Team Needs to Be High Performing to Drive Meaningful Results?We know from project postmortem results that sales performance is rarely distributed evenly across sales teams. Typically, a minority of salespeople drive the majority of revenue.... 
by Tris Brown | Apr 16, 2025 | Solution Selling
What to Do If Sales and Marketing Do Not Get Along A Strategic Approach to Aligning Two Essential FunctionsWhen sales and marketing do not get along and fail to collaborate effectively, the fallout isn’t just internal dysfunction — it’s a direct threat to revenue... 
by Tris Brown | Mar 27, 2025 | Solution Selling
The Top 6 Most Effective Sales Closing StrategiesWe know from sales management training that when your prospect is clearly ready to buy, that top solution sellers do not wait to ask for the sale because they know not to risk opening the door for a competitor or... 
by Tris Brown | Feb 28, 2025 | Solution Selling
Why It’s Hard to Sell Solutions – And What to Do About ItIt’s hard to buy solutions, and it’s hard to sell solutions. Selling solutions — especially complex solutions — is getting tougher, and it’s not just because of increased competition. According to Worldwide... 
by Tris Brown | Jan 31, 2025 | Solution Selling
How to Handle Increased Sales CompetitionWe know from leadership simulation assessment data that sales competition is fierce. Sales leaders tell us that markets are crowded, buyers are more informed, and the rate of innovation is increasing. They also tell us that...