Solution selling training research & published insights
Should you move beyond consultative and solution selling?
Although solid product knowledge and advanced solution selling skills can deliver increased revenue, they will not deliver industry leading sales results.
Read Moving Beyond Consultative and Solution selling To Deliver Industry Leading Sales Results to learn the 3 keys for your sales force to thrive.
Solution selling best practices article
Solution selling training featured workshops
How to Sell Solutions that Build Stronger, More Profitable Customer Relationships
Master the sales principles, tools and techniques necessary to build successful long-term client relationships by adding client value instead of selling products and taking customer orders in this customized sales training program.
Selling Solutions Workshop
Executive Selling Training
How to Effectively Sell to Executives
Executives expect and deserve a different approach to sales.
Revenue-generating relationships with executive decision-makers takes more preparation, analysis, business acumen and communication skills than any other kind of sale.
Before you try to sell to the corner office, get your act together, You only get one shot.
Sales Performance Coaching
If you want to grow profitably.
Based upon over 800 sales training measurement projects, we know sales reps who receive consistent and effective sales coaching outperform their peers 4-to-1 in terms of revenue, margin and client satisfaction.
Are you taking advantage of the power of sales performance coaching to succeed?
Sales Health Check
How do you stack up in the areas of Account Planning, Generating Leads, Presenting, Selling to Executives, Selling Solutions and Negotiating?
Benchmark Your Sales Performance
Sales Toolkit
Key published sales research, insights and tools from industry experts about how to drive profitable sales revenue..
Get Sales Tools that Work
Sales Culture
Are your sales leaders building a High-Performance Sales Culture to drive your sales strategy forward?
Read about High Performance Sales Cultures
Sales Library
Solution and Value Selling Best Practices Research to transition from selling products to selling value-based solutions.
Solution selling Library
Recent solution selling training blogs
How to Be a More Consultative Sales Rep
Consultative Sales Rep, Really?The idea of being a consultative sales rep is not new. In fact, you’ve probably read a lot about how to be more consultative with clients and prospects. Maybe you’ve even attended a solution selling training or business sales training...
The Neuroscience of Sales Questions
The Power of Questions and the Neuroscience of Sales QuestionsDid you know that simply asking a question tends to monopolize the thoughts of your listener? The neuroscience of sales questions fascinates us because of a phenomenon called “instinctive elaboration”...
How to Decrease Your B2B Sales Cycle
Decrease Your B2B Sales CycleDepending upon the complexity and deal size, B2B companies take 2 to 12 months on average to win a new customer. What if you could significantly decrease your B2B sales cycle and close new deals faster – especially the ones where the...
How to Get Above the Sales Noise
Knee-Jerk ReactionsWe all do it — react to something automatically. We respond to a question or situation without thinking, in a very predictable way. Somehow we have to find a way to get above the sales noise of others. When you use ineffective or self-centered...
The Bottom Line
According to McKinsey, a top performing salesperson in the upper quartile is almost 15 times more productive than an average performer.
To outperform their peers, top salespeople consistently link their solution to their buyer’s top priorities in a way that makes sense for their customer’s unique situation, culture, and budget.
Unfortunately, even some of the most experienced sales people have difficulty making the transition from selling products and transactions to selling more complex and customer-centric solutions.
Sales forces are most often asked to make the transition when they face increasing revenue, deal size, margin, pricing, sales cycle, customer, and competitive pressures that are forcing them to change how they play the game.
Changing the game usually means ensuring that your sales strategy, sales culture, and sales talent are aligned to call higher, differentiate your offerings, act more consultative, and add more customer value during the buying process with target accounts.
Solution selling is not about sales skills alone however. Done right, a true shift to a solution selling strategy typically requires:
- A Clear Strategy: Clear, agreed to and understood go-to-market sales strategy that supports the overall company strategy.
- A High Performance Sales Culture: Well-designed high performance sales environment that sets the sales force up to succeed and is 100% aligned with the sales and business strategy
- The Right Talent: Thoughtful talent strategy to attract, develop, and retain sales talent that fits your unique situation.
To gauge your success, look to measure and move the following sales metrics:
- More qualified sales opportunities
- Shorter sales cycles
- Increased revenue and margins
- Higher win-rates
- Greater insight and influence throughout the customer buying process
- Stronger, deeper and longer customer relationships
An LSA Global Community Site
SOLUTION SELLING TRAINING AND CONSULTING best practices community is a collection of published insights describing solution selling training and consulting tools, techniques, articles, assessments, research, and thought leadership. These sales performance resources are designed by sales experts to provide our clients with high quality access to a portfolio of sales thought leadership.
Learn comprehensive and proven sales approaches, strategies, and skills required to successfully increase revenue, sell solutions instead of products, add value, move up the value chain, build deeper and longer customer relationships, and be a trusted business advisor to your key clients.
