How to Uncover and Meet Unstated Buyer Needs
Most sales teams excel at addressing what customers say they want regarding specific features, budgets, and business objectives. But the most impactful differentiator in competitive markets lies beneath the surface. High performing sales teams consistently uncover...
How To Turn Selling into Helping Clients
A Better Way to Sell — Turn Selling into Helping ClientsMost business sales training programs focus on advancing and closing deal. While this makes sense from a seller’s perspective, it is exactly the opposite of what buyers want and need to be successful. What would...
How to Be a More Persistent Seller without Annoying Your Clients
PersistenceSalespeople are taught to be persistent. Persistence is considered an asset. On the other hand, salespeople are human, and when a prospect says “no” — to a meeting or demo, or to the sale itself — we may be tempted to give up. Should you be a more...
The Implication of Risk to Buyers that Sellers Should Know
Some Risk Is InevitableEvery business sales training expert knows that just about every purchase involves some level of risk — products may not function as advertised, software may not be fully adopted, and services may not fully deliver on their promise. That’s why...
What CEOs Expect from Sales Managers
A Sports AnalogyWhen you consider the question of what CEOs expect from sales managers, it’s hard to avoid a stereotypical sports analogy because it is so apt. Both sports coaches and sales managers are heavily evaluated on their wins. A winning record is what matters...
4 Questions to Better Evaluate Sales Opportunities
Back to Business Sales Training BasicsFor many sales teams, the pressure to meet quota at the end of a quarter or fiscal year can be enormous. While many sales leaders believe that at least two-thirds of their sales reps should consistently hit quota, we all know that...
How to Create a More Effective Sales Message
Upselling Is Not a Sure ThingExperienced consultative salespeople know that it’s far easier to sell to current customers than it is to find new opportunities with cold call prospects who are not primed to buy from you. But success at upselling is not guaranteed — even...
