How to Increase Sales Faster in 6 Steps
How to Increase Sales Faster
What sales leader does not want to know how to increase sales faster? As it turns out, you have quite a few sales actions that create a very effective growth strategy. You need a sales strategy that will not only boost your sales in the short-term but sustain growth for the long-term.
How to Increase Sales Faster in Six Steps
Here is what we recommend for how to increase sales faster for skilled solution sellers who are willing to put in the time and effort to keep that revenue arrow pointing up:
- Know Why You Win
Why do your customers come to you? What is it that you provide better than others? In other words, what is your unique value proposition?In order to differentiate you, your company and your offerings from the competition, you need to be able to articulate clear reasons why people should do business with you.
- Know What Is Working Now
Analyze the successes you have had. What do they have in common? Is it the sales rep, the type of customer, a certain product or service, a particular industry segment?Narrow down what has worked in the past. Then, as long as it aligns with your sales strategy and sales culture, focus on more of the same and measure changes going forward. Applying smart metrics will give you the data that can guide the levers you pull and push going forward.
- Know Your Target Customer
The better you clarify your ideal target customer, the better you can access and serve them. Put some purposeful boundaries around your target market in terms of size, industry, location, buyer and need. Then apply some discipline.Don’t chase after every opportunity; wisely go after the contacts most likely to appreciate and value what you have to sell.
- Know the Possibilities
Take a step back to look at the bigger picture. Are there revenue streams that you have neglected or ignored? Look at what your market is asking for and determine if there are some unmet needs that you can fulfill.But don’t step too far out of bounds…only take on a new direction that fits with your particular capabilities and reasonable market potential.
- Know Your Sales Strengths
Rather than focus on any sales weaknesses you uncovered in your analysis of current business, look to build your sales strengths. For solution sellers in a hurry to see revenue growth, it is wise to play to your advantages. Just make sure those weaknesses don’t expose you to failure in the long-term. You may be forced to deal with them at some point in the future.
- Know Your Sales Team
Building high performance sales team and individual strengths should go along with building overall brand strength. Create a sales machine where trust, cooperation, and knowledge sharing with a mix of healthy, good-natured competition guide the team.Ensure individuals complement one another by matching diverse styles and expertise to clients and projects for optimum results. Invest in their sales skill development and do what’s needed to sustain their motivation and commitment.
The Bottom Line
These six tips on how to increase sales faster will help you create sales leverage. Take advantage of what you, your organization and your team do best.
To learn more about how to increase sales faster, download The Top Sales Coaching Mistakes – Is What You Learned All Wrong?