How to Improve Business Sales Training

How to Improve Business Sales Training

Do You Need to Improve Business Sales Training?U.S. companies invest over $70 billion per year on business sales training, an average of almost $1,500 per salesperson and significantly more than developing employees in all other functions.  The question is, “How...
The New Reality of B2B Selling

The New Reality of B2B Selling

The New Reality of B2B SellingThe world of B2B sales has been turned upside down.  The new reality of B2B selling has given customers access to enough information that buyers rely far less on a sales rep to educate and influence them early in the buying process.  And...
How to Be Smarter at Sales Negotiations

How to Be Smarter at Sales Negotiations

Mutually Beneficial NegotiationsFor the kinds of negotiations that satisfy both parties and are likely to create value over time, you need to accept that win-win negotiations are more about cooperation and mutual benefit than confrontation and a zero-sum game. ...

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