by Tris Brown | Mar 27, 2017 | Solution Selling
To succeed at solution selling, differentiating yourself through your approach may be more effective than differentiating your product from the competition. In many fields, the products or services are similar. Yes, they may have different packaging and a variety of... by Tris Brown | Mar 3, 2017 | Solution Selling
If your sales are lagging, it may be time to reevaluate and refresh the effectiveness of your sales message. Take a close look with your solution selling team to see that the following 5 key elements are part of the story you tell to your customers. Articulating...