by Tris Brown | May 30, 2016 | Solution Selling
If you are serious about setting up your solution selling team to succeed, make sure you select the right sales manager to lead them. Though the sales manager in the cartoon above may not seem to be actively involved in the same game as his sales team, he may be doing...
by Tris Brown | May 23, 2016 | Solution Selling
In all our years of working with sales teams, we have never met one that did not want to reach higher, faster. “Higher, faster” is baked into the true salesperson’s DNA. But we have met plenty of sales leaders and managers who were disappointed that their efforts to...
by Tris Brown | May 2, 2016 | Solution Selling
To succeed at selling solutions, you need to set yourself apart. It’s all about differentiating your company and your solutions from the rest of the pack. In essence, you need to answer the question, “What makes you unique?” If you can craft your value proposition in...
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