SOLUTION SELLING TRAINING
SOLUTION SELLING TRAINING Research & Published Insights
Should you move beyond consultative and solution selling?
Although solid product knowledge and advanced solution selling skills can deliver increased revenue, they will not deliver industry leading sales results.
Read Moving Beyond Consultative and Solution selling To Deliver Industry Leading Sales Results to learn the 3 keys for your sales force to thrive.
Solution selling best practices article
SOLUTION SELLING TRAINING Featured Workshops
SOLUTION SELLING TRAINING
Master the sales principles, tools and techniques necessary to build successful long-term client relationships by adding client value instead of selling products and taking customer orders in this customized sales training program.
Selling Solutions Workshop
Executives expect and deserve a different approach to sales.
Revenue-generating relationships with executive decision-makers takes more preparation, analysis, business acumen and communication skills than any other kind of sale.
Before you try to sell to the corner office, get your act together, You only get one shot.
If you want to grow profitably.
Based upon over 800 sales training measurement projects, we know sales reps who receive consistent and effective sales coaching outperform their peers 4-to-1 in terms of revenue, margin and client satisfaction.
Are you taking advantage of the power of sales performance coaching to succeed?
How do you stack up in the areas of Account Planning, Generating Leads, Presenting, Selling to Executives, Selling Solutions and Negotiating?
Benchmark Your Sales Performance
Key published sales research, insights and tools from industry experts about how to drive profitable sales revenue..
Get Sales Tools that Work
Are your sales leaders building a High-Performance Sales Culture to drive your sales strategy forward?
Read about High Performance Sales Cultures
Solution selling Best Practices Blogs
RECENT SOLUTION SELLING BLOGS
No matter how good your value proposition, your customer service or your marketing, if you don’t have a successful solution selling sales machine, you will not reach your potential. Unless your sales team knows how, when and where to sell - the fundamental tenets of a...read more
While most proven training programs on solution selling do a good job on teaching the knowledge, behaviors, skills and attitudes required to succeed, too many skip the all-important step of ensuring that there is actually a differentiated solution to sell to target...read more
It’s a scary world out there for sales folks. Solution sellers must constantly be on the watch for the competition who would all too happily snag profitable customers away. There are, however, some effective solution selling strategies that can shield your customers...read more
As a solution selling manager, your job is to see that your sales team works as efficiently and effectively as possible. The goal is to typically optimize some combination of revenue, margin and client satisfaction by guiding your sales reps toward the right deals for...read more
The Bottom Line
According to McKinsey & Company, a top performing salesperson in the upper quartile is almost 15 times more productive than an average performer. To outperform their peers, top performing salespeople consistently link their solution to their buyer’s top priorities in a way that makes sense for their customer’s unique situation, culture and budget. Unfortunately, even some of the most experienced sales people have difficulty making the transition from selling products and transactions to selling more complex and customer-centric solutions. Sales forces are most often asked to make the transition when they face increasing revenue, deal size, margin, pricing, sales cycle, customer and competitive pressures that are forcing them to change how they play the game. Changing the game usually means ensuring that your sales strategy, culture and talent are aligned to call higher, clearly differentiate your offerings, act in a more consultative and customer-centric way while qualifying more effectively, better guiding decisions, presenting more compelling solutions, managing resistance easier, and closing a higher percent of sales with target accounts.
Solution selling is not about sales skills alone however. Done right, a true shift to a solution selling strategy typically requires:
- A Clear Strategy: Clear, agreed to and understood go-to-market sales strategy that supports the overall company strategy.
- A High Performance Sales Culture: Well-designed high performance sales environment that sets the sales force up to succeed and is 100% aligned with the sales and business strategy
- The Right Talent: Thoughtful talent strategy to attract, develop, and retain sales talent that fits your unique situation.
To gauge your success, look to measure and move the following sales metrics:
- More qualified sales opportunities
- Shorter sales cycles
- Increased revenue and margins
- Higher win-rates
- Greater insight and influence throughout the customer buying process
- Stronger, deeper and longer customer relationships
An LSA Global Community Site
SOLUTION SELLING TRAINING AND CONSULTING best practices community is a collection of published insights describing solution selling training and consulting tools, techniques, articles, assessments, research and thought leadership. These resources are designed by sales experts to provide our clients with an unmatched access to a portfolio of sales best practices. Learn comprehensive and proven approaches, strategies and skills required to successfully increase revenue, sell solutions instead of products, add value, move up the value chain, build deeper and longer customer relationships and be a trusted business advisor to your key clients. This site is affiliated with www.LSAGlobal.com and solution-selling-training.blogspot.com.